About
My name is Matt Kraft and I’m a multimedia designer, editor, producer and artist based just outside of Washington D.C. I started in the production business in 1999 as a production assistant while studying for my undergrad at Salisbury State University. Since then, I have worked with hundreds of clients developing marketing strategies and videos that pinpoint their message while delivering a cutting edge unique style.
It’s hard to believe that my love of video production started as a fluke. As a student at Salisbury State University in 1998, I decided to take a television production class completely on a whim. I was, at that point, a physics major that had changed from a music major, and still not in love with what I was learning. Let me tell you, physics is not the most riveting subject to a college sophomore. That television 101 class with Dr. Kendell really changed my entire life. There was something about being able to make any story and any quirky idea come to life that I enjoyed so much. By the end of sophomore year, I was a fully declared TV major, and I never looked back.
I made my start as a Production Assistant, doing camera work for the local news while still attending college. After graduation, I became a Video Instructor teaching the basics of studio and field production in Montgomery County, Maryland, before moving onto long-form educational productions at the Teaching Company. I decided to try my hand at being a full time freelancer, picking up jobs for companies like Sure Shot Productions in Arlington, and for a short time with the Washington Capitals hockey team. I was then presented with an opportunity at Cox Media in Northern Virginia as a Producer/Director. I wrote, shot, produced, and edited hundreds of commercials, won four national awards and one international award for my productions. Currently, I am part of the Arlington Virginia Network where I write, produce, shoot, and edit the EMMY nominated program Food For Thought, which looks at Arlington’s diversity and sustainability though food and the people behind it.
I still find myself studying every system I come across, reading text book after text book on the latest technology (I once read the users manual to AVID media composer 2.5 on a flight from Washington DC to Seattle, cover to cover, twice), and teaching kids and teens the basics of video editing . I have worked in nearly every field in video production, but have spent the majority of my focus on AVID editing.
To me, this is more than a job or career, it’s fun. I work with video both professionally and independently, and no matter what project I am currently on, I will work hard and have fun with it. The ability to create and think outside the box, to me, is what makes production so unique.
